In over 16 years we have seen and used a fair number of CRM solutions. Many clients provide us with access to use their in-house platforms so we are conversant with all the leading solutions ranging from Salesforce.com, Zoho, HubSpot and Microsoft Dynamics, to just a few.

Our own tool of choice is SmileCRM, their strapline is ‘Empowering Telemarketers to Talk More’, and it does!

If you are interested to know more click over to www.smilecrm.co.uk.

If you are looking at a new solution or need to explore how to better use what you have we’re happy to share what we have learned down the years.

Data cleansing, data cleaning, or list cleaning is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database and identifying incomplete, incorrect, inaccurate or irrelevant parts of the data and then replacing, modifying, or deleting the dirty or coarse data.  The result will reduce returned or misdirected marketing materials.

How good is your data?  It may not be quite as bad as you think.  Tempest Cosgrave provide a speedy data audit that gives you a proper understanding of how much (or how little) you have to do to get your marketing data into shape.
Tempest Cosgrave specialise in helping organisations understand their ‘ideal’ customer.  Based on this ‘ideal’ template we can build better prospecting material by ‘cleaning’ existing data and, if necessary, adding new data via our list broking expertise.